How to craft your Startup one liner.
As a startup founder it’s essential to be able to explain what your startup does in a short, clear and concise way.
If you can’t explain the essence of your startup in at least one sentence then you can’t expect your audience (whether a VC, potential employee, customer or someone at an event asking the ‘so what do you do?’ question) to get iteither.
Think of your one liner as a hook that should peak the interest of your audience and entice them to want to learn more about you and your startup.
This is far easier said than done, boiling down the essence of your idea into a simple to understand way can be difficult. I see this more often with technical founders who tend to drift into overly complicated technical explanations oblivious to their audience glazing over.
Check out Adeo’s explainer video below.
I recommend testing your pitch on friends, family or anyone that will listen. The more you refine and practice your pitch the easier it will become - remember how you say it can be as important as what you say.
Your one liner can be used as a stand alone statement or can be used as the opening for other pitches. I’ll cover these in future posts.
- Alexander Bastien, Operational Director